Affinity HR Press Coverage

Affinity HR Group Announces Executive Leadership Team and Plans for Rapid Growth

April 5, 2016

(CAZENOVIA, NY) - Affinity HR Group, a full service, national human resources consulting firm
specializing in “people solutions” for small and medium-sized enterprises, today named the members of
the executive team that will lead the company into a new phase of growth and success.
In addition to the company’s founder, Claudia St. John, who will continue to serve as Affinity HR Group’s
president, the team includes three recruiting, HR compliance and marketing professionals with a
combined total of nearly 50 years of high-level experience.


“I am delighted to announce the formation of this executive team, which will drive our company’s
expansion and particularly our efforts to bring best-in-class, affordable HR consulting and recruiting
services to America’s small businesses,” said St. John, an HR professional with more than 20 years’
experience and multiple accreditations in human resources, employee engagement, organizational
development, strategic planning, recruitment and executive career management.


Other members of the new Affinity HR Group executive team include Lisa Ritchie, Vice President of
Recruiting and Talent Selection, who has more than 13 years experience in the staffing industry and has
led Affinity’s recruiting efforts for companies of all shapes and sizes. Having also been a business owner,
Lisa understands the unique staffing and recruitment issues faced by small businesses.


Charlotte Jensen, Vice President of Compliance, has been in the human resources field for more than 20
years, with extensive experience with both public and privately-held companies across numerous
industries. With a focus on smaller businesses, Charlotte specializes in compliance, policy development,
day-to-day employment issues and HR administration.


Susan Goldberg, Vice President of Marketing, is a national strategic marketing leader who
spent more than a decade in New York City working for big brands including Macy’s and The Walt Disney
Company. She has served in marketing positions at LifeLock, a national identity theft protection
company, where she helped manage crucial marketing activities during the transition from privately
held company through IPO. Susan has also held Director of Marketing positions at PetSmart, a $7 billion
retailer and The Joint Chiropractic, a small start-up.


Founded in 2010 to deliver affordable human resources consulting and executive recruitment services to
small and medium-sized companies, Affinity HR Group now has authorized partner relationships with 10
trade associations representing 60,000 member companies and is poised for further growth.
Members of Affinity HR Group’s partner associations qualify for a discounted rate for
ongoing and ad hoc support for Affinity HR Group’s full suite of HR services including workforce
compliance, policies and procedures, recruiting, compensation and performance management.


“Every company large or small has HR challenges,” said St. John. “The team we have assembled knows
how to bring ‘big HR consulting’ to smaller sized enterprises that might not think they can afford outside
help. Our existing clients are comfortable that we know their space and they love having us on call to
help them when they need it.”


The company also has plans to expand its offering with investments in technology platforms to deliver
added value to small businesses in the area of human resources and workforce development. “We want
to be at the forefront of technology in the HR space,” said St. John. “That’s why we are developing
online tools that will allow for a seamless, self-service HR experience in the future.”


About Affinity HR Group
Formed in 2010, Affinity HR Group works with trade associations to offer human resources support to
more than 60,000 companies across a variety of industries including print solutions, promotional
products, insurance, automotive, interior design and home building industries. Headquartered in
Cazenovia NY, the company specializes in helping small and mid-sized companies address a broad range
of HR issues, including compliance, recruiting, workforce policies and procedures and organizational
development. To learn more about Affinity HR Group and its services, visit or
call 877-660-6400.

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